Frequently Asked Questions

We all like a deal, or at the very least want something for a very low price, and website design is no different. Many people think that if they pay $1,000 or more for a website, that’s money they’re losing, and if they only pay a couple hundred dollars to a hosting company which offers a free site, then that’s money well saved. Most free website tools are built around generic templates that offer very limited options with laying out your site giving it a cheap and unprofessional look. Further, due to the way these sites are structured they are virtually invisible to search engines like Google defeating the very purpose for which you are setting up a website. Due to their considerable limitations free websites are best avoided for business use.

We all like a deal, or at the very least want something for a very low price, and website design is no different. Many people think that if they pay $1,000 or more for a website, that’s money they’re losing, and if they only pay a couple hundred dollars to a hosting company which offers a free site, then that’s money well saved. Most free website tools are built around generic templates that offer very limited options with laying out your site giving it a cheap and unprofessional look. Further, due to the way these sites are structured they are virtually invisible to search engines like Google defeating the very purpose for which you are setting up a website. Due to their considerable limitations free websites are best avoided for business use.

Flashy sites do not have any impact on the number of visitors, in fact they can negatively affect your web site rankings by search engines. Additionally they are often slow to load due to complex graphics and and are not compatible with many devices like smart phones and tablets as they require special plugins (programs) to run. When it comes to websites content is king. The more informative and useful your content is the more likely it is to attract visitors. That is not to say that usability and aesthetics are any less important. You not only need good content but it must also be professionally presented.

More than half the internet users are likely to access your website for the first time using a mobile device like a smart phone or a tablet. Besides Goggle penalizes websites that are not responsive and ranks them lower on search results! This makes it vital that your website uses a responsive design. At Nu Design Ink we build your website to scale properly on any screen sizes ensuring it looks just as awesome on smart phones and tablet devices as it does on a computer screen!

The set of features your website should offer depends upon its intended purpose and the target audience. So if you are a hotel or restaurant then in addition to displaying a portfolio of pictures and other information you may want to set-up a reservation system for visitors which may further be integrated with a online payment gateway to receive payments. On the other hand if you are a real estate agency or a care sales company you may want to provide a number of filters or an integrated map to make it easy for visitors to quickly find the information they are seeking. Other than that you may wish to allow people to leave comments or may wish to conduct an online survey on your website. At Nu Design Ink we can help you make an informed choice about the features top include on your website keeping in mind your business needs and can deliver custom applications tailored top your business.

Content is at the core of your website. The more interesting and informative your website is the more visitors it will attract, which in turn will affect your rankings with search engines. Writing for the web is different from writing for the print media and requires a good understanding of how the web works and how search engines operate to be effective, besides from a marketing angle you need to ensure that the narrative drives your visitors towards a ‘call to action’. In order for you to keep visitors returning to your website you also need to keep the content fresh and updated. We can assist with writing content for your website and can help you decide upon what message is most relevant and meaningful to your audience. And should you choose to write your own content we shall be happy to share a few tips to help you along.

There’s no point in having a great website if no one visits it. The two best sources of traffic to your site are through people you know, which is Social Media, and through Google, which is SEO. SEO stand for Search Engine Optimization, and has to do with how people find you in the organic (free) Google search results. Social Media include such sites as Facebook, Twitter, YouTube and Yelp where people gather together and share experiences together through word of mouth. Search engine rankings depend upon a lot of factors and requires a combination of good design, interesting content and consistent promotion to get search engine to push your site to the top of their results. At Nu Design Ink we have a thorough grasp of SEO and Social Media engagement and ensure that it is well integrated into your website. We also undertake website promotion on an ongoing basis to help you gain a higher ranking on search engines and continue to show up on search results.

Pricing is a relative figure and it ultimately boils down to amount of effort that will go into creating your website or web application. It can range from a few hundred dollars to create a simple website to several thousand dollars for a more complex application or a custom application development. Rest assured that being a small company ourselves we have limited overheads and are able to offer competitive pricing and high quality work for every project we undertake. Our upfront pricing leaves no scope for any hidden charges and our estimates are all inclusive. Call us now with your requirements and we shall be happy to give you a firm quote.

The web design process goes through several stages including researching, designing, building, copy writing, testing and refining. Once you confirm your interest in hiring our services we will need to understand your objectives, functionality required, preferences and budget to enable us come up with an initial estimate. We will then do our research and make recommendations on design and features and after we have agreed upon the same will move on to designing, implementation and testing. Additionally if you need us to do the copy writing we will need to do several drafts of the same in order before uploading it into the design. At Nu Design Ink we take utmost care to ensure that we transform your ideas into an engaging visual experience for your visitors.